Analýza prostředků podnikové komunikace

The thesis focuses on analyzing the means of corporate communication within a selected company. The aim of this work is to improve the efficiency of internal communication by proposing suitable changes. To achieve this goal, the current situation was analyzed, deficiencies were identified, and opinions of the employees were gathered through personal interviews and a questionnaire survey. The evaluation of the results revealed that feedback from management is not sufficiently utilized and employees are not informed about the company's goals and strategies. Based on the findings, measures were proposed to improve internal communication. These included the introduction of regular meetings, regular updates, and communication of company goals through the intranet, newsletters, and meetings. The implementation of these recommendations can lead to increased motivation, engagement, and loyalty among employees, which is crucial for the successful operation of the organization. The main objective and its sub-objectives were achieved, demonstrating the importance of well-structured and managed communication in the corporate environment.