Implementace strategií vedení k vybudování úspěšného MSP v digitální éře

The main objective of the bachelor's thesis was to study specific leadership tactics and strategies that would help to build a successful SME in the digital era. The following research questions were asked: "How has digitalization affected leadership today?", "what criteria should an e-leader have to build a successful SME in a virtual environment?" and "What strategy can an SME choose in a digital age?" To answer these questions, the researcher has conducted a survey in the form of a questionnaire for employees who works remotely with the use of digital platforms and tools. Furthermore, detailed interviews were designed for six executives who primarily operate in SMEs in the IT industry for a deeper analysis. Based on the feedback from the respondents, a set of procedures on how to improve and implement leadership strategies in a digital environment in SMEs was recommended.