Dopady pandemie Covid-19 na automobilový trh v ČR se zaměřením na společnost Porsche Česká republika s.r.o

The bachelor thesis deals with the impact of the COVID-19 pandemic on the automotive market in the Czech Republic with a focus on the company Porsche Česká republika s.r.o. The aim of the thesis is to reveal the impact of the pandemic and to identify the measures taken by the company. At the same time, this thesis examines the impact on the financial services market linked to the automotive market. The contribution of the thesis is the identification of impacts and measures that can serve as a possible basis for the analysis of measures in case of a recurrence of a similar crisis in the future. The methodology of this thesis is the financial analysis of Porsche Česká republika s.r.o. The thesis is divided into three parts. The theoretical part defines the basic characteristics of the automotive industry, the supply chain, the role of the importer, the financial market, the methodology and examines the behaviour of firms and consumers in the crisis. The practical part focuses on the analysis of the taken measures and the financial analysis of the selected company, deals with the development of sales of individual brands, and examines changes in the financial services market. The final part is devoted to the final evaluation and comment.