Etické a sociálních aspekty zavádění umělé inteligence do spotřebitelského sektoru

This bachelor's thesis examines and evaluates selected ethical issues and their social implications associated with the implementation of artificial intelligence (AI) in business processes. The author analyses the perception of these ethical issues and social consequences by professionals from various industries. The research involved a review of relevant literature and employed a combined research methodology, incorporating both qualitative and quantitative methods. Qualitative analysis was conducted through semi-structured interviews, while quantitative data were gathered via a questionnaire survey. The first part of the thesis focuses on the theoretical aspects of AI ethics and defines artificial intelligence within the context of its application in business. It then delves into the impact of AI on various aspects of business processes, including the analysis of ethical issues arising from its use and regulatory measures. The practical part of the research was conducted using electronic questionnaires, which were distributed via email to employees of the examined company. Semi-structured interviews were also conducted with survey participants to gain a deeper understanding of the investigated issues. The results of the study reveal a diversity of opinions among professionals from different sectors regarding the ethical aspects of applying AI in business processes. These perspectives were explored and comprehensively evaluated, revealing a significant interest in the ethical questions associated with this technology. The concluding section of the thesis proposes measures that could contribute to enhancing social responsibility in the use of AI in business processes and building consumer trust.