Juhokórejský kozmetický priemysel

This thesis delves into the South Korean beauty market and industry from a macroeconomic perspective. It underlines South Korea's robust economic foundation by examining key indicators such as GDP, trade balance, and employment. The beauty sector, a significant contributor to the nation's GDP, has experienced notable growth, driven by key players and innovative products. Assessment of market size, revenue, and product segmentation showcase the industry's resilience and adaptability—the influence of global trends, export dynamics, and the emergence of K-beauty further shape the market. Noteworthy Korean beauty brands, regulatory frameworks, and recent trends are explored, shedding light on the sector's multifaceted nature. The beauty industry's impact on South Korea's economy, tourism, and job creation is evident, emphasizing its pivotal role in the global area.