Tvorba únikové hry s tématem filmových míst v Praze splňující parametry atraktivity cestovního ruchu

This master's thesis systematically addresses the integration of film locations in Prague into the concept of escape games with the aim of creating a new product in the field of tourism. In the theoretical part, an analysis of tourism, its key components, and the specifics of film tourism in the context of Prague is presented. Furthermore, the role of escape games as a current phenomenon in the field of entertainment is examined. In the practical part, a research methodology is applied, including quantitative and qualitative approaches, which leads to the design of an outdoor escape game reflecting the film history of Prague. This proposal aims to enhance the attractiveness of Prague in the field of tourism. The conclusions of the thesis show that there is a strong interest in escape games that integrate film locations, and that this combination has great potential to attract a wide range of visitors. The obtained data emphasized the importance of the game's location in central and easily accessible locations and confirmed the attractiveness of film locations.