Společenská odpovědnost vybrané nadnárodní firmy

The aim of this diploma thesis is to evaluate the approach of the multinational company Ahold Delhaize to corporate social responsibility based on a literature review of the current state of knowledge of CSR, analysis of company's non-financial reporting, and a questionnaire survey. This is done both at the global level, i.e., within Ahold Delhaize itself, and at the local level, across its selected European brands operating in European markets. Furthermore, differences and similarities in various approaches to corporate social responsibility are determined and identified, with an emphasis on the perception of these approaches by a group of young employees. The conclusion of the work includes consolidated recommendations regarding what can be improved within the approach to corporate social responsibility, both for Ahold Delhaize, which sets the CSR strategy, and for selected brands through which it is implemented.