Řízení rizik na straně poptávky ve vybrané logistické společnosti

The topic of the bachelor's thesis is the analysis and management of demand-side risks within a selected logistics company, with the main objective being to identify key threatening factors and their impacts on the entire logistic chain. The thesis focuses on effective strategies for minimizing these risks and specifically examines the specific risks affecting Company X. The thesis primarily focuses on conducting risk analysis within the context of the given company and based on these results, proposes measures aimed at strengthening the organization's protection. The theoretical section provides a detailed explanation of key concepts related to risks, logistics, and specific demand-side risks. The practical part presents a case study, which includes a characterization of the company, its position in the logistics chain, financial indicators, and other relevant information. Based on this analysis, specific risks are identified, and measures are proposed to enhance the company's protection. The methodology of this thesis is based on a case study approach, which conducts a detailed analysis of risks within Company X. This analysis includes risk identification, determination of their probability and occurrence, and subsequent evaluation of their impacts. In this phase, SWOT analysis is used, systematically examining the company's strengths and weaknesses, as well as identifying external opportunities and threats faced by Company X. As a result of the analysis, specific measures are proposed that could minimize the impacts of risks or prevent them. Through the research, it was found that various types of risks have complex impacts on entities in the business sphere, requiring a systematic approach to their management. The Covid-19 pandemic and other unpredictable risks, such as natural disasters and armed conflicts, are identified as key factors affecting logistics chains and overall company operations. In the case of Company X, the Covid-19 pandemic was identified as the primary risk with negative impacts on operations and customer satisfaction. Other significant risks relate to client payment difficulties and natural disasters, which could halt the flow of supplies and threaten operations. Protective mechanisms, such as insurance and service portfolio diversification, have been proposed to mitigate these risks and ensure stability in the company amidst a changing market environment.