Role kulturní diplomacie v mezinárodních vztazích. Případová studie Ukrajina

The master's thesis explores the topic "The Role of Cultural Diplomacy in International Relations: A Case Study of Ukraine". The aim of the thesis is to identify the strengths, weaknesses, opportunities, and threats of Ukraine's current cultural diplomacy through conducting a SWOT analysis. A subsidiary objective is to define how Ukraine is perceived in the international environment and identify changes in Ukraine's cultural diplomacy in the context of war. The first part of the thesis introduces theoretical and methodological foundations, including cultural theory in international relations, the concept of soft power, nation branding, and methods for evaluating cultural diplomacy. The second part of the thesis focuses on the specific characteristics and development of Ukraine's cultural diplomacy, along with conducting research on Ukraine's image in the international environment. The third part of the thesis involves a SWOT analysis to identify strengths, weaknesses, opportunities, and threats. In conclusion, the thesis proposes recommendations aimed at enhancing Ukraine's cultural diplomacy effectiveness and improving its international image.