Procesní a nákladová efektivita služby zajištění víz

This bachelor thesis focuses on a comprehensive analysis of the visa department of a travel agency with the aim of optimizing processes and reducing costs. The thesis combines process management methods, cost analysis, and data segmentation to identify critical areas of processes, cost reduction, and improvement of the visa department's efficiency. Process analysis is conducted using the Critical Path Method and workflow, which reveal key tasks and the flow of workflows in the department. Cost analysis includes comparing the performance of the visa department with the overall company and proposes strategies for cost optimization and pricing. Data segmentation provides a detailed view of customer behavior and demand trends for different types of visas. The results of the analysis suggest that process optimization and adjustment of the visa portfolio can lead to increased profit and revenue. Recommendations include digitizing certain process steps, improving customer awareness, and adjusting pricing policies in line with the complexity of visa processing. The proposed changes have the potential to reduce costs and improve services provided by the visa department, contributing to better planning and strategic management. This thesis provides valuable insights for travel agencies in the areas of process management and cost efficiency. It can be followed up with research into customer behavior in tourism and strategic management of visa departments.