Analýza trhu s mobilními aplikacemi s využitím Competitive Intelligence a jeho nástrojů

This thesis focuses on the analysis of the mobile application market, with a primary emphasis on integrating Competitive Intelligence (CI) principles and Business Intelligence (BI) techniques. The mobile application market is evolving dynamically, making it crucial for development companies to understand the competitive environment, identify trends, and adapt to changing user needs. Third-party application distribution platforms such as Google Play and the App Store are sources of valuable data that can aid in research and identification of potentially lucrative sectors. Proper analysis and interpretation of this data can provide development agencies with a strategic advantage through a deeper understanding of the market and improving their competitive position. In this thesis, Key Intelligence Questions (KIQs) were established, and the answers to these questions could help the company formulate strategies for gaining a competitive advantage. To find answers to these questions, an analytical tool was developed for Robology that automates the processes of collecting, cleaning, transforming, and analyzing data from distribution platforms such as Google Play and the App Store. This data is visualized using an interactive dashboard in the Google Looker tool, which allows the company to interpret information about the market environment easily. The thesis aims to develop an interactive tool that provides development companies with a comprehensive overview of the competitive environment in the mobile application sector and enables them to formulate responses to their key intelligence questions.