Nástroje podporující inkluzivní design digitálního produktu

This work focuses on inclusive design of digital products, particularly websites and applications. It provides insights into methods and tools for testing and adapting these products to be accessible to the widest range of users. The contribution of this work is the creation of recommendations for designers and creators of digital products, encompassing both theoretical practices for inclusive design and practical tools and procedures for verifying its correctness. In the theoretical part, the work defines basic concepts such as design, UX/UI design, visual design, and general design principles, and discusses their relationship to inclusivity. It also includes an introduction to related legislation, including the European Accessibility Act and its implementation in the Czech legal environment. Additionally, the theoretical part presents two studies highlighting the importance of integrating the right design process into product development. The practical part uses market research and practical testing to compile recommendations on which tools can be used in design and which procedures designers should follow to meet not only the goals of the widest range of users but also the goals of the digital product creators. Selected tools are applied to a practical example, demonstrating the verification of accessibility of a specific website. The aim of the work is to motivate creators of digital products to adopt effective design and comply with legislation, provide a theoretical framework and advice for creating more accessible products, and offer an overview of suitable tools. The conclusion summarizes the main findings and recommendations for inclusive design.