Návrh metod vizualizace sportovních dat pro společnost Yarmill

The aim of the work is to create visualizations from the sports environment in the form of a dashboard for Yarmill. A secondary goal is to create a handbook that will be implemented as an internal standard and describes recommendations for creating visualizations and dashboards. The theoretical part defines the important areas for fulfilling these objectives. In the first part, the reader is introduced to the basics of cognitive psychology with an emphasis on gestalt principles. Next, the reader learns what type of visualization to choose based on the category of data available. The penultimate section discusses what distracting elements of visualization exist and how to avoid them based on principles and recommendations from various authors of books on effective data visualization. The theoretical part concludes with a chapter on strategic communication elements such as text, colour and position and how to use these elements to attract attention of users. The practical part describes the process of creating individual dashboards. First, the reader learns about the assignment, why a football environment was chosen and other specifics of the solution. Subsequently, he can read about the initial sketches and how they were transformed into a digital environment to the final design. Finally, another output of this work in the form of an internal company handbook is described.