Vliv sociálních sítí na vyhledávání informací v prostředí Internetu

Today, social networks are an integral part of many people's daily lives and greatly influence how and what information users acquire, consume, and share. The motivation for choosing the topic mentioned above derives not only from a personal interest in understanding and analyzing the behavior of users when searching for information but also from its topicality and complexity. Researching the field of social media includes various aspects such as user psychology, social network algorithms, and influence on traditional search engines, which provides a broad scope for analysis. This bachelor's thesis aims to carry out and develop an analysis of the influence of social networks on the search for information in the Internet environment and the behavior of ordinary users with whom they are connected. The theoretical part is devoted to the activity of users on social networks: the history of the development of social networks, emerging trends in the 2nd decade of the 21st century and their role today in the sharing of information on the Internet, the identification of critical social networks that influence the information search process and the determination of crucial factors, thereby bringing the theoretical part closer to practical research related to the chosen topic. In the practical part of the work, I deal with the execution and processing of my surveys and subsequently evaluate users' preferences when searching for information through social networks compared to traditional search tools. As part of the practical part, I also conduct a test of my test hypotheses. The result of the bachelor's thesis is the development of an analysis of the behavior and sensitivity of users on social networks according to the surveys and recommendations conducted for users regarding the effective use of social networks when searching for information and in everyday life.