Analýza aktivity evropských politiků na sociální síti X

The bachelor thesis deals with the use of social network X, formerly known as Twitter, by official accounts of European politicians as a means of political marketing. The main aim of the thesis is to establish the extent of activity of top politicians who represent individual European countries both within the European Union and outside of it, in the case of the United Kingdom. One of the sub-objectives is to collect contemporaneous data using specialist software designed for this purpose and to quantify the engagement of individual politicians on a social platform appropriately. The work loosely builds on previous research with a similar title, from 2020 and 2022, which was undertaken by Mgr. Jana Syrovátková, Ing. Jiří Korčák and Ing. Antonín Pavlíček, PhD from the Department of Systems Analysis at the University of Economics in Prague. One of the final goals is to compare current data with past data that were part of the previous research. These data are then clearly visualized using the PowerBI tool. The results of this work can be of informative value to politicians who actively use social platforms or to the public interested in the link between politics and social networks. Last but not least, the work is also beneficial for those interested in learning more about the issue of data scraping on social network X.