Crowdfunding jako zdroj financování vydávání knih

Crowdfunding is a type of financing that brings together a large number of small contributors to create a (commercial) project. This thesis was written to provide further insight into the issue of crowdfunding in the field of books, particularly in its absence. The aim of this bachelor thesis is to evaluate the advantages of different options for raising funds for book publication with a focus on crowdfunding. The practical part has been developed through qualitative research. A secondary objective is to identify similarities in the authors' motivations for choosing the platform and method of book publication. It also aims to find the contrasting criteria - advantages and disadvantages - that were perceived by the authors, thus enabling the choice of the most favourable platform. By evaluating the practical part, it was found that the recommendation of an acquaintance or a close person is a major determinant in the choice of platform. Each of the platforms suits a different type of author according to their preferences; for those starting out, the online publishing service Pointa is the most preferred choice, as it takes care of the most difficult things in the whole publishing process for the author.