Strategická analýza the italians wine food a.s

The italians wine food a.s. specializes in the sale and distribution of Italian products and The italians wine food a.s. specializes in the sale and distribution of Italian products and delicacies from local farmers and winemakers. As interest in Italian products is on the rise in the Czech Republic, it is necessary to take into account the growing competition, but the question of quality still remains. The aim of the bachelor thesis is to evaluate the position of this company as an Italian market on the Czech market in the context of the offer of other Italian products of competing companies along with the offer of wholesale chains, together with the proposal of possible strategic recommendations for the italians wine food a.s., based on the conducted strategic analysis. The bachelor thesis is divided into theoretical and practical parts. The theoretical part contains basic information about the company's strategy, as well as a description of the different strategic tools. The tools of strategic analysis are further applied to the company the italians wine food a.s. In the area of the external environment of the company, PESTEL analysis, industry analysis, competitor analysis together with a map of competitive groups and the subsequent Porter's 5 forces model are applied. In the internal environment of the firm, internal resource identification, VRIO analysis, financial analysis and portfolio analysis are used. The knowledge of the external and internal environment is synthesized by SWOT analysis, which is further used to propose recommendations for the italians wine food a.s. that the company can use in the future to avoid potential risks.