Udržitelnost jako trend chemického průmyslu se zaměřením na společnost Henkel

The master’s thesis focuses on the sustainability approaches of Henkel and its competitors in the chemical industry. It provides an overview of current trends and formulates recommendations that corporations can use to effectively improve their environmental impact. The main goal of the thesis is to map Henkel's approach to sustainability and compare it with the competition based on selected environmental and social indicators. It then proposes steps to improve their approaches with regard to consumer preferences and current trends. The methodology includes comparative analysis and in-depth interviews. The theoretical part addresses sustainability trends in the chemical industry, green marketing, and European Union regulations. The practical part evaluates the performance of Henkel and two selected competitors with an emphasis on emissions, water consumption, and innovations in packaging materials. The conclusions identify key strengths and weaknesses in Henkel's strategy and suggest ways to improve sustainable practices.