Návrh eventu pro firmu S námi Fpohybu s.r.o

This bachelor thesis focuses on the analysis and improvement of the organization of a specific event for the company S námi Fpohybu s.r.o. The event is designed for HR professionals and is aimed at providing practical tools for improving physical health to prevent issues with pain from exessive sitting in office employment. The aim of the work is to evaluate the success of the organized event based on the feedback of the participants and to propose a set of recommendations that the company will use for the organization of future events. This thesis uses a combination of qualitative and quantitative methods in order to gain a comprehensive view of the implementation of the event. Finally, a quantitative evaluation questionnaire is conducted to gather information from which recommendations are constructed regarding the timing of marketing communications, improvements to the content and structure of the event, or changes to the target audience to target a less competitive market. If these recommendations are put into practice, the company will improve the overall organization, increase overall participant satisfaction, and support the building of subsequent long-term collaborations.