Analýza krizové komunikace společnosti Future Farming s.r.o

The bachelor thesis deals with the analysis of crisis communication of the company Future Farming operating in the field of aquaponic agriculture. The theoretical part focuses primarily on the issue of crisis communication and media analysis, which is crucial for assessing its effectiveness in times of crisis. It also focuses on the integration of crisis communication into PR, through which the company builds relationships with stakeholders and influences its reputation and credibility. The practical part first introduces the company Future Farming and describes the bond issue case. Subsequently, it analyzes the application of crisis communication by the company and evaluates its elements and usage. The key intention of this analysis is to determine whether inadequate communication had a negative impact on crisis management and stakeholder relations. The conclusion of the thesis is a comprehensive evaluation of crisis communication based on the output of media analysis and in-depth interviews.