Adapting to European Gen-Z: The Future of Luxury EVs
| Název práce: | Understanding Generation Z's Influence on the Future of Luxury Brands |
|---|---|
| Autor(ka) práce: | Gagnaux, Alban |
| Typ práce: | Diploma thesis |
| Vedoucí práce: | Machek, Martin |
| Oponenti práce: | Henrique Pontes Martins, Arthur |
| Jazyk práce: | English |
| Abstrakt: | Adapting to European Gen-Z: The Future of Luxury EVs Abstract: The goal of this research paper is to analyze and identify the perceptions and expectations of Gen Z regarding luxury cars and to provide luxury automotive OEM recommendations on how to possibly reach Gen Z consumers. The thesis provides a theoretical overview of concepts and theories related to the Gen Z cohort, its characteristics, consumer behavior, and the evolution of the luxury automotive OEM offering. This research paper relies on a qualitative approach, in-depth interviews with Gen Z consumers of European origins and automotive industry experts are combined to reveal Gen Z perception and Luxury EV development. The results of the data analysis are presented and discussed. The results of this study indicate that EVs are perceived positively by Gen Z consumers and that their sustainable and innovative attributes generate positive experiences through technology. While a set of luxury preferences appears shared with previous generations, Gen Z respondents seeked authentic luxury experiences and displays different lifestyle preferences. |
| Klíčová slova: | Luxury; EV; Consumer Behaviour; European Gen Z |
| Název práce: | Adapting to European Gen-Z: The Future of Luxury EVs |
|---|---|
| Autor(ka) práce: | Gagnaux, Alban |
| Typ práce: | Diplomová práce |
| Vedoucí práce: | Machek, Martin |
| Oponenti práce: | Henrique Pontes Martins, Arthur |
| Jazyk práce: | English |
| Abstrakt: | Abstract: The goal of this research paper is to analyze and identify the perceptions and expectations of Gen Z regarding luxury cars and to provide luxury automotive OEM recommendations on how to possibly reach Gen Z consumers. The thesis provides a theoretical overview of concepts and theories related to the Gen Z cohort, its characteristics, consumer behavior, and the evolution of the luxury automotive OEM offering. This research paper relies on a qualitative approach, in-depth interviews with Gen Z consumers of European origins and automotive industry experts are combined to reveal Gen Z perception and Luxury EV development. The results of the data analysis are presented and discussed. The results of this study indicate that EVs are perceived positively by Gen Z consumers and that their sustainable and innovative attributes generate positive experiences through technology. While a set of luxury preferences appears shared with previous generations, Gen Z respondents seeked authentic luxury experiences and displays different lifestyle preferences. |
| Klíčová slova: | Consumer Behaviour; European Gen Z; Luxuryv; EV |
Informace o studiu
| Studijní program / obor: | International Management |
|---|---|
| Typ studijního programu: | Magisterský studijní program |
| Přidělovaná hodnost: | Ing. |
| Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
| Fakulta: | Fakulta podnikohospodářská |
| Katedra: | Katedra marketingu |
Informace o odevzdání a obhajobě
| Datum zadání práce: | 11. 12. 2023 |
|---|---|
| Datum podání práce: | 15. 5. 2024 |
| Datum obhajoby: | 17. 6. 2024 |
| Identifikátor v systému InSIS: | https://insis.vse.cz/zp/86855/podrobnosti |