Nové vymezení skladování potravin pro budoucnost: Všestranný přístup k inovaci a škálovatelnosti obchodního modelu společnosti Zembag

The thesis looks at the role of a business model in innovation ecosystems, the methodology of business model innovation and its frameworks and link with strategy. The goal of this thesis is to create a new business model for Terpenix s.r.o. known under their brand name Zembag, unlocking new profitability and accelerating growth and adoption. This will be achieved by a mixed research method, consisting of literature review, data collection, interviews with stakeholders and ideation. The proposed business model will be validated by interview with the company’s founder and based on financial calculations. The thesis concludes with the presentation of the new business model and its minimum viable product and integration to facilitate a future pilot study.