Intervence na snížení Base Rate Neglect

This thesis addresses the issue of the cognitive bias known as base rate neglect, where individuals ignore the base rate occurrence of an event when assessing probability. The main objective of this thesis is to determine the effectiveness of selected interventions in reducing base rate neglect. The theoretical part first defines and describes the bias itself and the areas in which it occurs. Subsequently, it mentions the main theories explaining the origin of base rate neglect and how it can be reduced or possibly eliminated. The practical part presents the results of an experiment that tested the effectiveness of two selected interventions. The findings suggest that natural frequencies can significantly reduce base rate neglect, which has the potential to improve decision-making processes in managerial practice.