Zhodnocení potenciálu Libereckého kraje pro rozvoj filmového cestovního ruchu

This bachelor thesis examines the potential of the Liberec Region for advancing film tourism. The theoretical segment conducts a literature review on film tourism, outlining fundamental concepts and theoretical frameworks in tourism development, with a particular focus on film tourism in the Czech Republic and the Liberec Region. The subsequent practical section characterizes the Liberec Region’s tourism landscape and describes the structure of institutions supporting tourism in the region. It includes interviews with representatives of these institutions and a map highlighting notable film locations. Based on these interviews and the map, it is concluded that the Liberec Region possesses sufficient existing and potential film locations that can contribute to the burgeoning film tourism industry, aided by the mentioned tourism-supporting institutions. The result of the practical part is an interactive map of film locations created by the author, which are divided into 5 categories representing buildings, water areas, natural monuments, castles and chateaus and the last category is other. The map was created on the mapotic.cz website, where it is now available to the public. Therefore, this work will not only serve to introduce and understand this form of tourism, but its outputs can serve as inspiration and basis for competent institutions in planning and implementation to promote film tourism not only in the Liberec Region.