Rozdíly v potřebách generací X, Y, Z v cestovním ruchu

The purpose of this bachelor's thesis is to determine the differences in needs among three generations: X, Y, and Z in tourism. The aim is to identify and analyze the specific demands and expectations of these generations that influence their decisions when choosing their tourist destinations, accommodations, and other related services. Additionally, the objective was to determine how well the available services meet their needs and what are they missing. The practical part of the thesis is based on a qualitative analysis of responses collected through online questionnaires. The questionnaire consisted of eleven open-ended questions. The research results showed that while some needs and preferences are shared among all generations, others differ. These differences are attributed to varying lifestyles, values, and life stages. Generation X emphasizes comfort and quality of services, whereas Generation Y prioritizes affordability and destination attractiveness. Generation Z, the youngest group analyzed, focuses on financial affordability. Understanding the differences in the needs and preferences of Generations X, Y, and Z is crucial for successfully attracting and satisfying potential customers. The research results can serve as a valuable source of information for tourism service providers or prospective entrepreneurs, who are considering entering the tourism market.