Právní a etické aspekty reklamy na sociálních sítích

This thesis examines the role of law and ethics in the regulation of social media advertising, with a focus on the legal frameworks in the Czech Republic, the European Union, and the United States. The thesis is divided into two main sections: descriptive-analytical and comparative. The first section provides a detailed analysis of the legal and ethical frameworks governing social media advertising, including case studies and an interview with an advertising law expert. The second section focuses on comparing the approaches of the Czech Republic and the United States to this issue. The findings reveal that the current Czech legal regulations on social media advertising are inadequate. The thesis recommends the adoption of specific legal reforms inspired by the French model and the establishment of a new self-regulatory organization dedicated to overseeing and ensuring advertising transparency on social media. These measures are crucial for creating a safe and transparent environment for users and for strengthening consumer protection against unfair advertising practices.