Komunikace rozvojových záměrů měst s lokálními stakeholders

The diploma thesis deals with the application of marketing principles in the field of urban development. The main goal of the work is to develop a proposal for an effective communication plan for cities and municipalities, which will support interaction and participation with local stakeholders. The proposal is based on good examples from practice, the conditions of the city of Strakonice and the needs of local stakeholders. The theoretical part approaches management, participation and communication in public administration. The combination of content analysis, in-depth interviews and observations in the practical part identifies the key factors of successful communication and participation. The conclusions of the work show that the key factors of successful participation and communication are transparency, regular information, cooperation and active dialogue with the public. Based on the knowledge gained, a communication plan is proposed, which recommends specific tools and measures for more effective communication and citizen involvement.