Slow destinace Broumovsko, bariéry jejího rozvoje a dopady kandidatury na EHMK

The tourist region of Broumov is very well known, mainly in terms of natural sights. For this reason, some of the monuments are facing overtourism, where more intervention of destination management is needed, but for other monuments there is a need to develop tourism and thus identify barriers to development. The same is the case for the city of Broumov as such, which is struggling with the outflow of young people to larger cities and stagnation of cultural life for many reasons, which the candidacy of Broumov for the European Capital of Culture for 2028 is trying to eliminate. The intention of this thesis is to describe Broumov as a slow destination, to identify barriers to the development of this area, to highlight the potential of cultural tourism and to analyse the successful candidacy of Broumov for the ECoC 2028. In order to achieve these objectives, not only available sources were used, but primarily direct communication with the Broumov Destination Management Company and in-depth interviews with the coordinator of the candidacy, and last but not least a three-level questionnaire survey for visitors to the area, residents and local entrepreneurs. The results highlight the identified barriers to development and future starting points for the development of the area within tourism and life in Broumov, as well as the necessary continuation of the set projects within the candidacy. Translated with DeepL.com (free version)