A komu tedy mám poslat ten dotazník?: Metody výběru vzorku v kvantitativních studiích v managementu

The thesis deals with sampling in quantitative studies in ma-nagement, where despite the representativeness of probabilistic methods, non-probabilistic methods of research sample selection often dominate. The aim is to analyse the reasoning used in defending these methods and to determine the extent to which each research sample selection method is used. The results show a mismatch between existing methodology and research practice. Two new methods of research sample selection were identified, the database sampling method and the crowdsourcing method, which dominate inthe most prestigious journals in management. Argumentations of the methods revealed which types of biases researchers most often address in practice and what mechanisms they use to mitigate them. The paper provides recommendations for the use of research sampling methods, which can facilitate their selection and advocacy in academic and scholarly publications.