Vizualizace dat z Google Analytics

Web analytics is the process of collecting, analyzing, and interpreting data about website traffic and user behavior. Its goal is to obtain valuable information about how users interact with websites. Web analytics makes it possible to better optimize websites and improve user experience, track the effectiveness of marketing campaigns, increase website search engine rankings, test different versions of websites and their elements, etc. This thesis deals with the issue of analyzing user behavior on websites, describes the basic principles of user behavior tracking, and describes popular existing solutions for web analytics. Great attention is paid to one of the most widely used tools, Google Analytics. The aim of this thesis is to design and develop a visualization tool for Google Analytics data that will provide suitable information for novice to intermediate users in the field of website traffic analysis. The developed application was tested on selected users through interviews. The results of the feedback are described along with the possibility of further development of the application.