Marketingový plán společnosti Stavex Kutná Hora s.r.o

The thesis is focused on the creation of a marketing plan for the family company Stavex Kutná Hora s.r.o., which focuses on the construction of low-energy and passive wooden buildings. The main goal of the work is to optimize, propose and present individual recommendations for the company's future marketing activities. The marketing plan is structured into several parts, which include situational analysis, determination of marketing goals and strategies, marketing mix and finally the financial budget. The theoretical part of the work defines key concepts and methods related to the compilation of a marketing plan and its application. The methodological part of the work describes the collection of data and the selection of research methods. The practical part uses theoretical knowledge to create a marketing plan for the mentioned company. At the end of the thesis, the key findings are summarized and specific recommendations for improving the company's marketing activities resulting from the compiled marketing plan are presented.