Návrh typologie spotřebitele pro Pivovar Transformátor Hlavatce

This bachelor thesis on "Development of a Consumer Typology for the Transformátor Hlavatce Brewery" provides a comprehensive overview of consumer behaviour, beer market segmentation and consumer typology. In particular, it focuses on the consumer of the Transformátor Hlavatce Brewery. On the basis of the data obtained and its evaluation, a consumer typology was proposed. Practical use of these findings can lead to increased competitiveness, more effective consumer targeting and ultimately to higher economic performance of the brewery.