Ekonomizace DJingu: Porovnání profesního modelu a ekonomických výzev profesionálních a amatérských DJů

The thesis addresses the issue of the economization of DJing in the context of the music industry and focuses on the differences between professional and amateur DJs in terms of income models, investment behaviour and career strategies. The thesis uses a qualitative research approach, with semi-structured interviews as the main method of data collection. The data material is analysed using thematic analysis, which allows for a systematic exploration of meaning units in relation to the research questions. Thematic analysis of the interviews reveals major differences in income strategies, the degree of income diversification, access to investment in technical equipment, the economization of producing their own music, and the impact of collaborations with performers on DJs' visibility and financial stability. The paper also reflects on the broader transformations of DJing in the digital era, particularly the impact of streaming platforms, social networks and DJ collaborations with artists and brands.