Tvorba strategie pro vybraný rodinný mikro podnik

This thesis focuses on developing a strategy for a specific family-owned microenterprise located in the Hradec Králové Region in the Czech Republic. The company specializes in custom metal fabrication, crane services, metalworking and car repairs. The main objective of the thesis is to propose a research-based strategy that will increase the company’s value over a five-year horizon while simultaneously addressing the issue of intergenerational succession. The thesis combines theoretical insights from the fields of family business, microenterprises, and strategic management with qualitative research based on ten expert interviews. The analytical part employs thematic analysis, industry data, and business design tools such as the Lean Canvas. The outcome of the thesis is a newly proposed strategic framework that defines the company's target state and includes specific measures in the areas of management, production, sales and marketing, and finance. Emphasis is placed on the professionalization of the enterprise while maintaining its craft authenticity. The strategy includes a new governance model with full engagement of the next generation, a values framework, an investment plan, and financial scenarios. The financial model confirms the company’s stability and growth potential even under conservative assumptions. Through a combination of strategic and operational tools, the thesis provides a practical roadmap for implementation and may serve as inspiration for other family businesses facing generational transition.