Motivace dobrovolníků Eventového centra VŠE k podpoře opakované spolupráce

When organizing larger events, it may sometimes be necessary to collaborate with short-term workers – event assistants. However, training these assistants represents a cost for the organizers, so it is desirable to support repeated collaboration with them. The aim of this thesis was therefore to understand the motivation of event assistants at the VŠE Event Center and to determine which factors lead to repeated collaboration and which, conversely, lead to its discontinuation. To this end, a qualitative study was conducted with a sample of 8 respondents, and the data were analyzed using Interpretative Phenomenological Analysis. This analysis identified key motivational factors such as self-organization, the possibility of choice, influence over events, good information flow, understanding the context of the work, identification with success, teamwork, friendly communication and atmosphere, and recognition. Based on these findings, practical recommendations were made to support these positive factors while also preventing negative ones.