Strategické směřování společnosti Vodafone Czech republic a.s. v oblasti ICT služeb

This master’s thesis examines the strategic direction of Vodafone Czech Republic a.s. in the field of ICT services for business customers. The aim of the thesis is to propose strategic recommendations that support the company’s transformation from a traditional telecommunications operator into a technology partner for the digital transformation of Czech enterprises. The thesis is based on an analysis of the external and internal environment, the application of selected strategic management tools (PESTLE analysis, Porter’s Five Forces, internal resource analysis, benchmarking, SWOT and TOWS analysis), and qualitative research conducted through semi-structured interviews with key company managers. The results indicate that Vodafone possesses strong technological and human potential for the development of ICT services; however, its further growth is primarily constrained by internal factors. The main barriers include an incomplete transformation from a TelCo to a TechCo, limited visibility of the ICT portfolio, and insufficient integration and delivery capabilities. Based on these findings, strategic recommendations are formulated focusing on strengthening ICT competencies, simplifying and standardising the service portfolio, developing managed services, and making more effective use of strategic partnerships. The thesis provides practically applicable conclusions for the strategic management of ICT services within the Czech telecommunications market.