Green Deal a elektromobilita v České republice: strategie automobilek vyrábějících osobní automobily v České republice a jejich výhled do budoucna

This master´s thesis focuses on the topic of Green Deal policy, its importance, key roles and objectives that have an impact on the EU passenger car market. The main focus is on the impacts on the Czech Republic and the Czech passenger car market, manufacturers and consumers. The aim of this thesis is to identify the strategies of car manufacturers producing passenger cars in the Czech Republic, including the outlook on their expected future development, based on an analysis of the development of the Czech passenger car market from 2010 to the present, in direct relation to the objectives of the Green Deal. The research includes descriptive analysis and semi-structured interviews with employees of car manufacturers producing passenger cars in the Czech Republic, who provided insight into facts regarding both the current and future strategy of their companies in the field of electromobility. The results of the research show that the turning point occurred in 2019 and 2020, as the EU growth strategy (Green Deal) was launched in 2019 and PHEV type cars began to be produced in the Czech Republic. The most significant fact was the start of BEV type cars production in 2020. The tightening of the EU is pushing car manufacturers producing passenger cars in the Czech Republic to make changes in their production portfolios and thus affect their current and future strategies in the field of electromobility. Furthermore, the conclusions show that the current and future strategies of car manufacturers producing passenger cars in the Czech Republic are certainly moving towards electromobility, as electrification is visibly increasing in their production portfolios, and will continue to do so in the future. However, their production towards electromobility in the Czech Republic will not be entirely focused only on BEV type cars but will still focus on other electrified vehicles as well. As for a more specific follow-up research building on this thesis, it is recommended to focus on the research of the production itself (or production processes and procedures in manufacturing plants), for example also from the perspective of car manufacturers producing passenger cars in the Czech Republic, as achieving carbon and thus climate neutrality by 2050, in this respect, lies not only in what types of vehicles are operated on the roads, but it also lies, among others, in the production processes and procedures of the manufacturing plants themselves.