Decision-making processes in selecting a supplier of packaging materials

This bachelor’s thesis examines decision-making processes, with a focus on optimizing the selection of a strategic supplier of packaging materials at Kofola ČeskoSlovensko a.s. The theoretical section defines decision-making processes, methods for multi-criteria evaluation of alternatives, and the specifics of supplier selection in the food industry, with an emphasis on ESG criteria, based on professional literature and current academic sources. The practical section presents a proposed methodology for selecting a supplier of rPET preforms, which is subsequently applied to three potential suppliers. Using Fuller’s method, weights are assigned to five evaluation criteria encompassing economic, environmental, and quality parameters. Subsequently, the weighted sum approach (WSA) method is used to evaluate the alternatives and identify the optimal supplier. The output of this thesis is a recommendation for Kofola’s purchasing department and a proposal for measures to increase the efficiency of decision-making processes in the area of supplier relationships.