Customer satisfaction monitoring in chosen company
| Thesis title: | Sledování spokojenosti zákazníka ve vybrané firmě |
|---|---|
| Author: | Školoudová, Lenka |
| Thesis type: | Bakalářská práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | Česky |
| Abstract: | Spokojenost zákazníků. Metodika měření spokojenosti zákazníků. Index spokojenosti zákazníka. Dotazníkové šetření. |
| Keywords: | index spokojenosti zákazníka; spokojenost zákazníka; marketingový výzkum |
| Thesis title: | Customer satisfaction monitoring in chosen company |
|---|---|
| Author: | Školoudová, Lenka |
| Thesis type: | Bachelor thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Štědroň, Bohumír |
| Thesis language: | Česky |
| Abstract: | Customer satisfaction. Methodology of customer satisfaction monitoring. Customer satisfaction index. Questionnaire research. |
| Keywords: | Marketing research; Customer satisfaction index; Customer satisfaction |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 4. 3. 2008 |
|---|---|
| Date of submission: | 31. 10. 2008 |
| Date of defense: | 21. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15596/podrobnosti |