Recruitment and selection of employees at adidas ČR s.r.o

This bachelor's thesis examines the processes of employee recruitment and selection in a retail environment, specifically at the adidas Outlet Store Prague, Fashion Arena. The main objective of the thesis is to evaluate the current setup of these processes and based on the findings, to propose recommendations leading to an increase in their efficiency. The partial objectives are to summarize the theoretical background of the topic and to identify the strengths and weaknesses of the current processes at the observed store. The practical part uses a combination of qualitative and quantitative research methods, specifically a semi-structured interview with the store manager and a questionnaire survey. The results showed that the current processes are largely functional, however, three areas with room for improvement were identified, specifically the quality of part-time worker recruitment for DPP positions, the distribution of recruitment activities, and the communication of job responsibilities during the interview. Specific recommendations were formulated for each of these areas. The contribution of this work lies in its practical applicability for the management of the store in question.