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| Thesis title: | Marketingový mix výrobkové řady |
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| Author: | Záhoříková, Zuzana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Vávra, Oldřich |
| Opponents: | Bursíková, Marcela |
| Thesis language: | Česky |
| Abstract: | Práce analyzuje výrobkovou řadu Enja Dermacol z hlediska marketingového mixu. |
| Keywords: | - |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 1. 6. 2006 |
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| Date of submission: | 1. 6. 2006 |
| Date of defense: | 19. 6. 2006 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/3131/podrobnosti |