Multi level marketing and insurance business
| Thesis title: | Multilevel marketing v pojišťovnictví |
|---|---|
| Author: | Glavanakov, Pavel |
| Thesis type: | Bakalářská práce |
| Supervisor: | Ducháčková, Eva |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | Bakalářská práce zabývá feoménem Multi level marketingu. Je vysvětlen pojem MLM a jeho aplikace na prostředí pojišťovnictví. V případové studii je uveden konkrétní model síťového marketingu. |
| Keywords: | Multi level marketing; pojistná služba; distribuční kanál |
| Thesis title: | Multi level marketing and insurance business |
|---|---|
| Author: | Glavanakov, Pavel |
| Thesis type: | Bachelor thesis |
| Supervisor: | Ducháčková, Eva |
| Opponents: | - |
| Thesis language: | Česky |
| Abstract: | This work is dedicated to the phenomenon of the Multi level marketing. |
| Keywords: | Multi level marketing; insurance service; distribution channel |
Information about study
| Study programme: | Finance a účetnictví/Finance |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Finance and Accounting |
| Department: | Department of Banking and Insurance |
Information on submission and defense
| Date of assignment: | 7. 11. 2008 |
|---|---|
| Date of submission: | 5. 1. 2009 |
| Date of defense: | 3. 2. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16273/podrobnosti |