Position of Tesco, comparision United Kingdom and Czech Republic
| Thesis title: | Postavení firmy Tesco na trhu, porovnání Česká republika a Velká Británie |
|---|---|
| Author: | Saláková, Eva |
| Thesis type: | Bakalářská práce |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | Cílem práce je srovnat postavení společnosti Tesco na britském trhu s postavením na českém trhu. Práce rozebírá pozici na daném trhu, nejdůležitější konkurenty na obou trzích i použité strategie. |
| Keywords: | srovnání; Tesco Stores ČR a.s.; Tesco plc |
| Thesis title: | Position of Tesco, comparision United Kingdom and Czech Republic |
|---|---|
| Author: | Saláková, Eva |
| Thesis type: | Bachelor thesis |
| Supervisor: | Filipová, Alena |
| Opponents: | Zeman, Jiří |
| Thesis language: | Česky |
| Abstract: | The objective of the study is to compare the position of Tesco Company on the British market with its position on the Czech market. The study analyses its position in a given market, the most important competitors in both markets and applied strategies. |
| Keywords: | Tesco plc; Tesco Stores ČR a.s.; comparison |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 10. 11. 2008 |
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| Date of submission: | 10. 1. 2009 |
| Date of defense: | 19. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16350/podrobnosti |