Franchising as a form of entry to the market
| Thesis title: | Franchising jako forma vstupu na trh |
|---|---|
| Author: | Kotová, Šárka |
| Thesis type: | Bakalářská práce |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | Práce se zabývá franchisingem jako způsobem podnikání. Vysvětluje, co franchising znamená, základní pojmy, výhody a nevýhody. Popisuje vývoj v České republice a současnou situaci. V závěru je uvedena společnost, která tento způsob podnikání v České republice používá. |
| Keywords: | financování; franchising; Česká republika; franchisová smlouva; podnikání |
| Thesis title: | Franchising as a form of entry to the market |
|---|---|
| Author: | Kotová, Šárka |
| Thesis type: | Bachelor thesis |
| Supervisor: | Turnerová, Lenka |
| Opponents: | Khelerová, Vladimíra |
| Thesis language: | Česky |
| Abstract: | The work deals with franchising as a way of business. It explains what franchising means, basic notions, advantages and disadvantages. It describes development in the Czech Republic and contemporary situation. In conclusion there is a concrete company, which uses this way of business in the Czech Republic, introduced. |
| Keywords: | franchising; Czech Republic; franchise agreement; financing; business |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Mezinárodní obchod |
|---|---|
| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Retailing and Commercial Communications |
Information on submission and defense
| Date of assignment: | 6. 11. 2008 |
|---|---|
| Date of submission: | 28. 2. 2009 |
| Date of defense: | 21. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16220/podrobnosti |