The evaluation of established Standard ISO 9001 in direct marketing area in Wunderman s.r.o
| Thesis title: | Zhodnocení zavedené normy ISO 9001 v oblasti direct marketingu ve společnosti Wunderman s.r.o |
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| Author: | Ptáčková, Magda |
| Thesis type: | Diplomová práce |
| Supervisor: | Plášková, Alena |
| Opponents: | Novohradský, David |
| Thesis language: | Česky |
| Abstract: | Práce popisuje jednotlivé požadavky normy ISO 9001:2001 a plnění těchto požadavků v dané organizaci. Součástí práce je vyhodnocená anketa, které se zúčastnili zaměstnanci organizace. |
| Keywords: | norma; ISO; ČSN EN ISO 9001:2001 |
| Thesis title: | The evaluation of established Standard ISO 9001 in direct marketing area in Wunderman s.r.o |
|---|---|
| Author: | Ptáčková, Magda |
| Thesis type: | Diploma thesis |
| Supervisor: | Plášková, Alena |
| Opponents: | Novohradský, David |
| Thesis language: | Česky |
| Abstract: | This work describes separate requirements of the Standard ISO 9001:2001 and implementation of these requirements in Wunderman Company. The evaluation of questionnaire, which was fulfilled by employees, is one part of this work. |
| Keywords: | ISO; Standard; ČSN EN ISO 9001:2001 |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
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| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 14. 5. 2007 |
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| Date of submission: | 25. 8. 2008 |
| Date of defense: | 12. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/13670/podrobnosti |