Purchase decision making process of the consumer in the market of the motorcycles
| Thesis title: | Kupní rozhodovací proces spotřebitele v dané oblasti |
|---|---|
| Author: | Hrozová, Lucie |
| Thesis type: | Diplomová práce |
| Supervisor: | Koudelka, Jan |
| Opponents: | Majer, Martin |
| Thesis language: | Česky |
| Abstract: | Kupní rozhodovací proces spotřebitele v dané oblasti |
| Keywords: | motocykl; spotřebitel; rozhodování |
| Thesis title: | Purchase decision making process of the consumer in the market of the motorcycles |
|---|---|
| Author: | Hrozová, Lucie |
| Thesis type: | Diploma thesis |
| Supervisor: | Koudelka, Jan |
| Opponents: | Majer, Martin |
| Thesis language: | Česky |
| Abstract: | Purchase decision making process of the consumer in a given area |
| Keywords: | decision; motorcycle; consumer |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 29. 2. 2008 |
|---|---|
| Date of submission: | 15. 12. 2008 |
| Date of defense: | 28. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15272/podrobnosti |