Marketing strategy of tourism development in the zoo Chleby
| Thesis title: | Marketingová strategie rozvoje cestovního ruchu v ZOO Chleby |
|---|---|
| Author: | Motejlková, Jana |
| Thesis type: | Bakalářská práce |
| Supervisor: | Jarolímková, Liběna |
| Opponents: | Netková, Jarmila |
| Thesis language: | Česky |
| Abstract: | V první kapitole popisuje Zoo Chleby obecně. V druhé kapitole popisuje obecně markewtingovou strategii v cestovním ruchu. V třetí kapitole porovnává zoo v Chlebech a ve Vyškově. Ve čtvrté kapitole provádí praktickou aplikaci. |
| Keywords: | marketing cestovního ruchu; swot analýza; zoo chleby |
| Thesis title: | Marketing strategy of tourism development in the zoo Chleby |
|---|---|
| Author: | Motejlková, Jana |
| Thesis type: | Bachelor thesis |
| Supervisor: | Jarolímková, Liběna |
| Opponents: | Netková, Jarmila |
| Thesis language: | Česky |
| Abstract: | In the first chapter describes the Zoo Chleby in general. The second chapter describes the general marketing strategy in tourism. In the third chapter compares the zoo in Chelby and in Vyškov. In the fourth chapter carries out a practical application. |
| Keywords: | marketing strategy; zoo Chleby; SWOT analysis |
Information about study
| Study programme: | Mezinárodní ekonomické vztahy/Cestovní ruch a regionální rozvoj |
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| Type of study programme: | Bakalářský studijní program |
| Assigned degree: | Bc. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of International Relations |
| Department: | Department of Tourism |
Information on submission and defense
| Date of assignment: | 5. 12. 2008 |
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| Date of submission: | 12. 12. 2008 |
| Date of defense: | 14. 1. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/17307/podrobnosti |