Strategy suggestion of the chosen language school
| Thesis title: | Návrh strategie konkrétní jazykové školy |
|---|---|
| Author: | Nová, Jana |
| Thesis type: | Diplomová práce |
| Supervisor: | Vojík, Vladimír |
| Opponents: | Mejdrech, Vlastimil |
| Thesis language: | Česky |
| Abstract: | Diplomová práce se zabývá analýzou pozice jazykové školy Bonna Lingua v Ústeckém kraji. Práce analyzuje jak postavení firmy vůči jejímu okolí tak i detailně zkoumá její vnitřní procesy a zároveň navrhuje možnosti, které mohou vést ke zlepšení její pozice. |
| Keywords: | jazyková škola; překlad; Ústecký kraj; agentura; konkurence; swot analýza; tlumočení; Ústí nad Labem; trh; jazyky; výuka |
| Thesis title: | Strategy suggestion of the chosen language school |
|---|---|
| Author: | Nová, Jana |
| Thesis type: | Diploma thesis |
| Supervisor: | Vojík, Vladimír |
| Opponents: | Mejdrech, Vlastimil |
| Thesis language: | Česky |
| Abstract: | The diploma thesis deals with analysis of the language school's (Bonna Lingua) position in the region of Ústí nad Labem city. This work analysis the position of the company to its surroundings and also examines in detail the internal processes. It also suggests possibilities which may lead to an improved position. |
| Keywords: | translation; translator; teachig; market; region; teacher; language; language agency; Ústí nad Labem |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Management |
Information on submission and defense
| Date of assignment: | 16. 10. 2008 |
|---|---|
| Date of submission: | 6. 5. 2009 |
| Date of defense: | 1. 6. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/20604/podrobnosti |