Corporate design - graphics manual
| Thesis title: | Firemní styl - grafický manuál |
|---|---|
| Author: | Mandíková, Eva |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | Tato diplomová práce se zabývá firemním stylem, který je jednou z významných součástí firemní identity, pomocí které firmy mohou budovat svoji image. Dobrá image je pro jakoukoli společnost velmi důležitá, i přesto na ni některé menší firmy pozapomínají. |
| Keywords: | grafický; styl; firemní |
| Thesis title: | Corporate design - graphics manual |
|---|---|
| Author: | Mandíková, Eva |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Pešek, Ondřej |
| Thesis language: | Česky |
| Abstract: | This diploma thesis concentrates on corporate design that is one of the important elements of corporate identity by which company can frame it's image. Good image is very important for any company, still some small companies are forgetting about it. |
| Keywords: | graphics; design; corporate |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 2. 5. 2008 |
|---|---|
| Date of submission: | 17. 12. 2008 |
| Date of defense: | 27. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/15040/podrobnosti |