Business Filantropy. Cause Related Marketing
| Thesis title: | Firemní filantropie. Aplikace Cause Related Marketing ve vybrané společnosti |
|---|---|
| Author: | Karotchanka, Tatsiana |
| Thesis type: | Diplomová práce |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Koudelka, Jan |
| Thesis language: | Česky |
| Abstract: | Práce je zaměřena na aplikace Cause Related Marketing v italské cestovní kanceláře. |
| Keywords: | Marketing; Cause Related Marketing; Firemní filantropie |
| Thesis title: | Business Filantropy. Cause Related Marketing |
|---|---|
| Author: | Karotchanka, Tatsiana |
| Thesis type: | Diploma thesis |
| Supervisor: | Zamazalová, Marcela |
| Opponents: | Koudelka, Jan |
| Thesis language: | Česky |
| Abstract: | Cause Related Marketing |
| Keywords: | Marketing; Filantropy; Cause Related marketing |
Information about study
| Study programme: | Ekonomika a management/Podniková ekonomika a management |
|---|---|
| Type of study programme: | Magisterský studijní program |
| Assigned degree: | Ing. |
| Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
| Faculty: | Faculty of Business Administration |
| Department: | Department of Marketing |
Information on submission and defense
| Date of assignment: | 27. 11. 2008 |
|---|---|
| Date of submission: | 15. 5. 2009 |
| Date of defense: | 27. 5. 2009 |
| Identifier in the InSIS system: | https://insis.vse.cz/zp/16994/podrobnosti |