Business Filantropy. Cause Related Marketing
Thesis title: | Firemní filantropie. Aplikace Cause Related Marketing ve vybrané společnosti |
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Author: | Karotchanka, Tatsiana |
Thesis type: | Diplomová práce |
Supervisor: | Zamazalová, Marcela |
Opponents: | Koudelka, Jan |
Thesis language: | Česky |
Abstract: | Práce je zaměřena na aplikace Cause Related Marketing v italské cestovní kanceláře. |
Keywords: | Marketing; Cause Related Marketing; Firemní filantropie |
Thesis title: | Business Filantropy. Cause Related Marketing |
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Author: | Karotchanka, Tatsiana |
Thesis type: | Diploma thesis |
Supervisor: | Zamazalová, Marcela |
Opponents: | Koudelka, Jan |
Thesis language: | Česky |
Abstract: | Cause Related Marketing |
Keywords: | Marketing; Filantropy; Cause Related marketing |
Information about study
Study programme: | Ekonomika a management/Podniková ekonomika a management |
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Type of study programme: | Magisterský studijní program |
Assigned degree: | Ing. |
Institutions assigning academic degree: | Vysoká škola ekonomická v Praze |
Faculty: | Faculty of Business Administration |
Department: | Department of Marketing |
Information on submission and defense
Date of assignment: | 27. 11. 2008 |
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Date of submission: | 15. 5. 2009 |
Date of defense: | 27. 5. 2009 |
Identifier in the InSIS system: | https://insis.vse.cz/zp/16994/podrobnosti |